Elevate Your Brand with the Power of the K Club
The Kentucky K Club represents thousands of former and current University of Kentucky athletes, trainers, managers, and honorees. We are a unique and influential group with a storied history and deep connections to fans, alumni, and the broader Kentucky community. By integrating K Club members and current athletes into your marketing campaigns, you can drive fan engagement, boost product sales, and deliver measurable ROI.
Want to sponsor a specific event related to business startup, finance, investing, real estate, etc? Reach out today to learn how to sponsor an onsite, virtual, or hybrid learning program for our members.
Why Partner With Us and Our Members?
- Deep Athlete Insights: Our extensive database includes detailed information about our members’ interests, abilities, backgrounds, and defining characteristics, allowing us to help you select the right athletes for your campaigns.
- Fan Connection: Leverage the unique bond between K Club members and UK fans to amplify your brand’s reach and authenticity.
- Tailored Campaigns: Whether you’re looking to increase sales, build loyalty, or tell a compelling story, our member businessess can work with you to customize strategies that align your brand with the influence of our members. Â
Corporate Memberships
A Corporate Membership gives local businesses and executives the opportunity to participate in K Club event programming. Your membership helps us raise critical funds for the Kentucky youth-focused charities we support as well as host and sponsor camps. The benefit of being a Corporate Member is the opportunity to become associated with the men and women who helped build the UK brand.  An Elite Corporate Membership is reserved for corporations and local business who want to build a lasting relationship with the University of Kentucky Varsity Letter Association.Â
Ready to join? Use our secure on-line membership portal. You will receive a confirmation email and welcome message with member log-in instructions. It’s quick and easy.Â