Jeremy Jarmon’s Vision for the University of Kentucky Varsity Letter Association
Written by: Jeremy Jarmon, President of the Kentucky K Club
Date: May 25, 2025
As we embark on this new chapter for the Kentucky K Club, my vision is to help us strengthen our operational efficiency and our ties to the Lexington community and beyond. The initiatives outlined below reflect our commitment to honoring the K Club’s traditions while propelling our organization into an exciting future.
Immediate Priorities
1. Enhance Communication
- Dedicated phone and Zoom account
- Booking Calendar for easily scheduling meetings with Officers
- Newsletter, website, social media, and surveys
2. Website Redesign
- Redesign the K Club website to promote the organization, attract new donors and partners, and improve member engagement.
- Incorporate modern features such as event calendars
- org domain
- Contact Us Page to direct inquiries to the appropriate people
3. Invest in K House to Maximize Rentals and Enhance Gameday
- Evaluate and enhance the design and functionality of the K House to increase its appeal for rentals.
- Ensure the space meets the needs of our members and guests.
- Exploring having current student athletes on site for game day tailgates
- Season and single game tent and catering packages for members/corporate partners
4. Branding and Marketing
- Launch the UKVLA Media Network, featuring podcasts with notable members.
- Use this platform to market the K Club, secure sponsorships, and share impactful stories from our community.
5. Membership and Engagement
- Open house invitations for each coach and their staff this summer
- Collect and verify accurate membership and prospective membership data.
- Implement a survey for recent graduates to better understand their needs and interests.
- Offer free one-year memberships to recent graduates to encourage engagement with the club.
6. Committment to Community
- This year, we intend to transform our organization into a social innovation partner to support community health initiatives. We have had several conversations with members who expressed a desire to support children’s health and wellness initiatives.
Closing Remarks
Our shared commitment to the K Club’s mission and values will drive us forward as we enhance membership engagement, modernize our tools, and strengthen our community. Thank you for your continued dedication and support. I look forward to working together to make this vision a reality.