Elevate Your Brand with the Power of the K Club 

The Kentucky K Club represents thousands of former and current University of Kentucky athletes, and honorees. We are an unique and influential group with a storied history and deep connections to fans, alumni, and the broader Kentucky community. By integrating K Club members and current athletes into your marketing campaigns, your organization can deliver measurable ROI.  

Want to sponsor a specific event related to kids summer camps, sports and wellness, business startup, finance, investing, real estate, etc? Reach out today to learn how to sponsor an onsite, virtual, or hybrid learning program for our members or the communities we support.  

Why Partner With Us and Our Members? 

• Deep Athlete Insights: Our extensive database includes detailed information about our members’ interests, abilities, backgrounds, and defining characteristics, allowing us to help you select the right athletes for your campaigns.

• Fan Connection: Leverage the unique bond between K Club members and UK fans to amplify your brand’s reach and authenticity.

• Tailored Campaigns: Whether you’re looking to increase sales, build loyalty, or tell a compelling story, Murray Promotions can work with you to customize strategies that align your brand with the influence of our members.

Activations & Experiences 

Create unforgettable in-person experiences by incorporating K Club members into your events. Opportunities include: 

• Retail Appearances: Drive foot traffic to stores with player appearances.

• Meet & Greets: Give fans and consumers a chance to connect with their favorite athletes.

• Fan Interactions: Enhance tailgates, watch parties, and community events with player-led engagement.

• Trade Shows & Sales Meetings: Use the star power of K Club members to draw attention and build excitement.
• Media Appearances: Include athletes in media campaigns for a powerful connection to the Big Blue Nation. 

Content & Campaign Creation 

Leverage the influence and personalities of K Club members to create unique, compelling content: 

• Social Media Campaigns: Engage audiences through player-driven social media content that aligns with your brand.

• Photoshoots: Highlight your products with the help of recognizable faces in professional, authentic imagery.

• Online Videos: Share powerful stories featuring K Club members that resonate with fans and consumers.

• Customized Sponsorship Packages: Align your brand with the K Club through activations at tailgates, watch parties, advertisement opportunities, and other exclusive events.